Ingrid Heyerdahl
Private Advisor | The Body-First Standard
Ambition demands a strong body to carry it.
Your body is not a vanity project, nor is it a health experiment. It is your visual headline and your baseline for authority.You’ve built high standards in business, boardrooms, and deal-making—yet your physical presence doesn't reflect the level you operate at.I work privately with leaders to build physical strength, shape, and presence through a body-first identity shift. We install physical standards that hold under relentless travel and unpredictable schedules.High-touch, 1-on-1 execution delivered entirely via WhatsApp—no rigid Zoom calls or calendar friction. It begins with a 90-minute Audit to evaluate your current standard and design your 100-day shift.
Ingrid Heyerdahl
Ingrid Heyerdahl is a private advisor and the creator of The Body-First Standard and the 100-Day Execution system.Having worked alongside C-suite executives globally, she understands the physical reality of constant travel, relentless pressure, and heavy responsibility. Her mission became personal after losing her father—a senior executive—to a lifestyle-related illness at age 62.She works with people driven by high ambition who refuse to pay that same price. Her practice bridges executive leadership experience with movement mechanics and physical discipline—building a physical baseline that sustains what you build without destroying your body in the process.
Private Advisory
The Body-First Standard
Most fitness advice assumes you have a predictable schedule, a home routine, and time to sit through weekly Zoom check-ins.You don’t. You operate across time zones, from boardrooms, airplanes, hotels, and taxis.While my background includes deep knowledge of fitness and nutrition, I am not a coach or personal trainer. I don’t sell workout or diet plans, and I don't give standard wellness advice.As a private advisor, I work with a small number of clients, delivering customized, high-level strategies built around your life. We will change your habits, how you look and carry yourself, and build a body that holds up under pressure and matches your leadership role.I am direct, zero-bullshit, and unyielding on accountability. Your excuses will not land with me. I will not nod along and validate why you missed another week. My job is to ensure you permanently shift your identity. If you don't change who you are, you will always be chasing goals with a personal trainer.
Advisor-in-Your-Pocket: How It Works in Real Time
There are no scheduled calls, unless you specifically request one, because you do not need another appointment in your calendar.This work is delivered entirely via WhatsApp—high-touch, immediate, and integrated into the exact flow of your day:
You’ve just landed in Tokyo, jetlagged with a dinner in two hours: You text me. We program your light exposure, movement, and exact protocol to reset your system and stay sharp.
You’re in a taxi on your way to a steakhouse with clients: You send me a quick voice note or menu screenshot. I give you the exact decision framework so you enjoy the evening without blowing your standard.
You walk into a sparse hotel gym at 6:00 AM: You shoot me a 5-second video of the room. I send back your specific training protocol based on what’s actually in front of you.
You’re exhausted before an early board meeting: We handle the friction in real time. No guessing, no falling off, no waiting for a Sunday check-in call.
Nothing changes unless it fits around your life. The entire architecture is built to remove friction, not add it.
The Philosophy: 100 Days to Shift an Identity
Real transformation does not happen in 30 days, and it doesn't happen through temporary intensity.It takes 100 days to reprogram your baseline. My framework is built around setting a physical standard every single morning, anticipating travel friction, and staying steps ahead of your calendar.I act as a concierge for your physical execution.There are no assistants, no junior coaches, and no automated AI responses. When you message, you are talking directly to me. I do all the work, I analyze every detail, and I hold the standard. You are paying for direct, unfiltered access to my eye, my strategy, and my execution.
Start With a 90-Minute Audit
Before we commit to 100 days together, we break down your entire baseline—your travel schedule, energy leaks, current physical stature, nutrition patterns, and lifestyle friction points.By the end of the Audit, you will have a clear, custom blueprint for your physical standard.If we choose to work together, the cost of your Audit is credited 100% directly toward your 100-Day Advisory.To request your Audit, reach out directly below.
Privacy Policy
Effective Date: October 1, 2026
Data Controller: 100 DAYS AS (DBA Ingrid Heyerdahl)
Contact: [email protected]
Jurisdiction: Norway (Org. nr. 932 917 726 registered under Norwegian law)
1. Overview
This Privacy Policy outlines how personal data is collected, used, and protected when you visit ingridheyerdahl.com or communicate regarding Private Advisory services.Services are provided by 100 DAYS AS (operating under the commercial name Ingrid Heyerdahl). Operating from Norway, compliance with the EU General Data Protection Regulation (GDPR) and the Norwegian Data Protection Act (Personopplysningsloven) is strictly maintained.
2. Information Collected
Because this website operates without public user accounts or automated open databases, personal data is collected only when provided directly:
Direct Contact Data: When reaching out via WhatsApp or Email, your name, contact details, and any message content shared are received by 100 DAYS AS.
Audit & Advisory Data: Information regarding your schedule, location, physical baseline, or lifestyle factors provided during a 90-minute Audit or Private Advisory engagement is collected solely to deliver high-touch advisory services.
Basic Web Analytics: Standard, non-identifiable technical data (e.g., browser type, general location) may be collected automatically by the hosting platform (Carrd) to ensure core site functionality.
3. Purpose & Legal Basis for Processing
Your personal data is processed under the following legal bases:
Contractual Necessity (GDPR Art. 6(1)(b)): To evaluate mutual fit, conduct initial Audits, and deliver agreed advisory services.
Legitimate Interest (GDPR Art. 6(1)(f)): To respond to direct inquiries and manage business operations effectively.
Legal Obligation (GDPR Art. 6(1)(c)): To comply with Norwegian accounting and bookkeeping laws (Bokføringsloven).
4. Direct Communication Channels (WhatsApp & Email)
WhatsApp: Direct messaging utilizes WhatsApp (operated by Meta Platforms Ireland Ltd.). By reaching out via WhatsApp, you acknowledge that communications are processed under WhatsApp’s privacy terms.
Email: Direct email communications are managed through encrypted mail protocols. No personal data, communication logs, or baseline details are sold, rented, or shared with third parties or automated marketing engines.
5. Strict Confidentiality & Data Retention
Confidentiality: All client discussions, communications, and advisory details remain strictly confidential within 100 DAYS AS.
Data Retention: Personal communication notes are retained only as long as necessary to fulfill service delivery or maintain client context. Financial and transactional records are retained in compliance with statutory Norwegian accounting requirements (typically 5 years).
6. Your Data Rights
Under GDPR, you hold the following rights regarding your personal data:
Access & Rectification: Request details of personal data held by 100 DAYS AS or request corrections.
Erasure ("Right to be Forgotten"): Request deletion of your personal data, subject to statutory record-retention requirements under Norwegian law.
Restriction & Objection: Object to or restrict specific processing activities.
To exercise any of these rights, contact [email protected].
7. External Links